Ashley White

29M impressions | 825K engagements | 15K fans | 100% growth

Clusterfest is a comedy and music festival in San Francisco. I worked on the creation and strategy of Clusterfest social channels for its debut in 2017.

In the festival’s first year, the social following grew to over 15K fans, generated over 29M impressions and 825K fan engagements. 

Paid social support served as a critical component in driving sales, pushing over 7,365 purchase events at FrontGate and generating $1.55M in revenue. 

Onsite I was able to photograph a surprise visit from It’s Always Sunny in Philadelphia’s “Mac” (Rob McElhenney) during his time at our pop-up Paddy’s Pub. The post was the highest engaged content on Instagram that year.

PHOTO BY ASHLEY WHITE