16.5M impressions | 1M engagements | 26K fans | 100% growth

Grandoozy music festival debuted in Denver in 2018. I worked on the social strategy from creation to it's hiatus in 2019.

During the festival’s first year, the social following grew to over 26K fans and generated over 16.5M impressions. In order to gain fans, I ideated and executed an enter to win contest, which resulted in a 21% entry rate.

Throughout the year, I worked with our influencer marketing team to coordinate Instagram takeovers highlighting key announcements. For Grandoozy's craft beer experience announce, a local beer influencer took over the Instagram channel and visited breweries on the lineup. The campaign resulted in 20K engagements with a media value of over $5K.

During the festival weekend, we hit all KPIs and surpassed impressions by 27% and engagements by 87%.

PHOTOS BY ONSITE PHOTOGRAPHERS JASON SIEGEL & FRANCIS SYLVEST