THREADLESS PHOTOGRAPHY
Each week Threadless creates a new thematic design challenge for artists around the world to submit designs for the chance to be printed and sold on the website. I photographed weekly winners for social, web and email.
I also had the opportunity to photograph local artists in action around the office and West Loop. Each month in partnership with Threadless, select artists create rotating murals at Soho House Chicago.
ORGANIC + PAID SOCIAL MEDIA
As the Social Media Manager, I executed organic and paid content strategy across all platforms, which resulted in over 200M impressions and 2.3M engagements.
I developed and executed advertising campaigns for Facebook and Instagram for Threadless, Bucketfeet and select Artist Shops including Nathan Pyle and Steven Rhodes garnering over $5.8M in conversion value.
INSTAGRAM STORIES
I designed on-brand social assets for Instagram Stories to push the latest blog posts, sales and fun holidays.
To help drive daily engagement on the platform, I developed campaigns including Staff Picks and thematic monthly Spotify playlists.
Through these efforts and more, Instagram Stories maintained an average 95% completion rate.
CREATOR CAMPAIGNS
I worked with nearly 100 creators and photographers across seven different campaigns to create a library of content for social, email and website. Campaigns focused on celebrating Pride month, promoting face masks and staying at home in style during quarantine.