21M impressions | 918 engagements | 34K fans | 100% growth

Lost Lake was a music festival in Phoenix. I worked on the creation and strategy of Lost Lake social channels for its debut in 2017 through the cancellation of the festival in year two.

In the festival’s inaugural year, Lost Lake’s social channels grew to over 34K followers, generating 21M impressions and 918K fan engagements.

Onsite during the festival, channels received 2.5M impressions, 13K mentions and 115K engagements. The festival saw some of the highest positive sentiment the company has ever seen for a festival during onsite, with over 67% positive comments and a very low 2% negative.

I secured 9 artist takeovers (Futuristic, Luna Aura, Calexico) leading into the festival. Artists visited the festival site, local vendors participating onsite and gave away tickets.

PHOTOS BY ASHLEY WHITE